- Available for Hire
Digital Marketing
Analyst
Results-driven Marketing & Data Analyst with 4+ years of experience optimizing digital campaigns, managing $15K+ monthly ad budgets, and delivering measurable growth through data-driven strategies.
Years Experience
0
+
Traffic Growth
0
%
Monthly Budget
$
0
K+
Conversion Uplift
0
%
- Professional Overview
About Me
Analytical and results-driven Marketing & Business/Data Analyst with 4+ years of experience optimizing digital campaigns, leveraging data insights, and driving business growth across education, B2B, and service sectors.
Proven expertise in Google Ads, Meta Ads, SEO/SEM, GA4, and marketing analytics. Skilled in data modeling, reporting, campaign optimization, competitive analysis, and financial/data analysis backed by dual MBAs in Business Analytics and Finance.
Traffic Growth
0
%
Social Growth
0
%
Conversion Uplift
0
%
- Expertise
Skills & Competencies
A comprehensive toolkit spanning digital marketing, analytics, and finance.
Digital Marketing
- Google Ads
- Meta Ads Manager
- GA4
- Google Tag Manager
- SEMrush
- Hootsuite
- Sprout Social
Analytics & Data
- Excel (Advanced)
- Power BI
- Tableau
- SQL (Basics)
- Google Looker Studio
- Data Modeling
SEO/SEM
- Keyword Research
- On-Page SEO
- Technical SEO
- Competitor Analysis
- Content Strategy
Finance & Business
- Financial Analysis
- Budget Management
- Forecasting
- ROI Analysis
- SAP
- GAAP Compliance
Tools & Platforms
- Trello
- Jira
- CRM Systems
- Adobe Photoshop
- Canva
- Marketing Automation
Core Competencies
- Campaign Optimization
- Lead Generation
- Conversion Rate Optimization
- Cross-Channel Planning
- Stakeholder Communication
- Career Journey
Experience & Education
A comprehensive toolkit spanning digital marketing, analytics, and finance.
- Professional Experience
Assistant Digital Marketing Specialist
International American University • Los Angeles, CA
- Jun 2025 – Oct 2025
- Increased follower base 42% and boosted engagement rates 35% through multi-platform campaigns
- Produced 120+ monthly posts, blogs, and visuals, expanding global content reach by 28%
- Delivered 15+ quarterly performance reports, driving 30% improvement in organic growth
Assistant Digital Media
International American University • Los Angeles, CA
- Sep 2023 – Jun 2025
- Managed $15K+ monthly Google and Meta Ads budget, reducing CPC 25% and improving ROAS 30%
- Increased website traffic 60% and social media audience 70% through SEO and content strategy
- Achieved 35% campaign optimization and 40% ROI growth with a 3-member team
Accounts Executive
AJM Constructions & Supplier • Bangladesh
- Apr 2022 – Apr 2023
- Analyzed SAP financial transactions ensuring GAAP compliance, improving accuracy 30%
- Optimized cash flow 25% through accounts payable/receivable analysis
- Reduced data entry errors 20% through automation initiatives
QC Document Controller
IHI Corporation • Japan
- May 2021 – Mar 2022
- Improved data accuracy 25% through automated Excel tracking tools
- Reduced documentation revision errors 35% with version control system
- Achieved 44% reduction in project delays through timeline analysis
Assistant Accounts
MAS Intimates Bangladesh Private Limited
• Bangladesh
- Sep 2019 – Mar 2021
- Analyzed vendor invoice data, optimizing payment cycles and improving audit readiness 30%
- Streamlined workflows using Excel functions and pivot tables, reducing manual entry errors 35%
- Supported SAP integration, enhancing transaction traceability 40% across finance processes
- Educational Background
2025
MBA in Business Analytics
International American University
- GPA: 3.67
2021
MBA in Finance
East Delta University
- GPA: 3.14
2020
BBA in Finance
International American University
- GPA: 3.90
- Portfolio
Project Experience
Key projects showcasing my expertise in digital marketing, campaign management, and data-driven strategy.
- Orange County University, California
Strategic Social Media Marketing Funnel Creation
- Jan 2025 – Jun 2025
- Planned and executed social media strategies, achieving 300% engagement growth on Facebook and Instagram, boosting brand visibility
- Designed monthly content calendars aligned with admissions goals, ensuring consistent messaging and outreach across digital platforms
- Leveraged Meta Business Suite analytics to optimize posting strategy, improving content performance and audience engagement 40%
- Managed a team of 3 creatives, maintaining cohesive brand voice and delivering high-impact campaigns across channels
- Social Media
- Meta Ads
- Content Strategy
- Team Leadership
- LA Vocational Institute, Los Angeles, CA
Phlebotomy Program Enrollment: Google Ads Campaign Success
- Sep 2024 – Apr 2025
- Spearheaded Google Ads campaigns, boosting Phlebotomy program inquiries 60% within 6 months through targeted strategies
- Reduced cost-per-acquisition 25% by optimizing keywords and benchmarking competitor performance for efficient ad spend
- Developed comprehensive digital marketing strategies aligned with institutional growth goals, driving measurable enrollment impact
- Led a dynamic cross-functional team of 4, delivering high-performing campaigns and actionable reporting insights for leadership
- Google Ads
- PPC
- Lead Generation
- Campaign Optimization
- Data-Driven Results
Projects Stats
Proven track record of delivering measurable results through data-driven marketing strategies.
60%
Website Traffic Growth
Increased organic and paid traffic through strategic SEO and ad campaigns
70%
Social Media Growth
Expanded audience reach across Facebook, Instagram, and LinkedIn
35%
Conversion Rate Uplift
Improved conversion through landing page optimization and A/B testing
25%
CPC Reduction
Lowered cost-per-click while maintaining ad quality and reach
30%
ROAS Improvement
Enhanced return on ad spend through strategic budget allocation
40%
ROI Growth
Delivered measurable return on marketing investment
Analytics Tools I Use
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- SEMrush
- Power BI
- Tableau
- Looker Studio
- Credentials
Certifications
Professional certifications validating expertise in digital marketing, data science, and project management.
Certified Digital Marketer
Creative IT Institute, Chittagong
- Digital Marketing
How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions
SEMrush
- PPC/Advertising
Keyword Research: A Step-by-Step Guide
Creative IT Institute, Chittagong
- SEO
The Data Scientist Toolbox
John Hopkins University
- Data Science
Photoshop for Designers: Working with Shapes
LinkedIn Learning
- Design
Project Management Foundations
PMI
- Project Management
Project Management Foundations: Ethics
PMI & NASBA
- Project Management
Project Management Foundations: Requirements
PMI & NASBA
- Project Management
Introduction to Spanish
Language Learning
- Language
- Research
Publications & Conferences
Academic contributions and thought leadership in business, technology, and finance.
- Journal Publications
- Journal Article
Exploring The Impacts of Automation on Employment: A Qualitative Study on Machine Learning and The Future of Work
Published in: International Journal for Research in Engineering Application & Management
- Journal Article
Why Do Banks Fail? Examining Systemic Risks and Managerial Inefficiencies in Financial Institutions
Published in: Aim International Journal Publisher
- Conference Presentations
- Conference Paper
The Role of Artificial Intelligence in Education: Transforming Administration and Leadership for Revolutionizing Education
National Conference on Sustainable Business Strategies for a Shared Future
Indian Institute of Public Administration
- Network
Professional Memberships
Active participation in professional organizations and industry networks.
International Institute of Business Analysis (IIBA)
Global professional association for business analysis professionals, providing standards, certifications, and resources for the business analysis community worldwide.
- Certified Member
- Insights & Articles
Blog
Sharing insights on digital marketing, analytics, and business growth strategies.
AI Strategy
AI is no longer just automation—it’s reshaping how leaders make decisions. Here’s what Decision Intelligence means, why it matters now, and how to start without overcomplicating things
Business Analytics
KPI and OKR are not competitors—they solve different problems. Learn when to use each, how to connect them, and how to avoid measurement chaos.
Applied Research
Most AI projects fail because of unclear goals and weak execution—not because of the model. This checklist helps you build AI initiatives that deliver measurable ROI.
- Get In Touch
Contact Me
Ready to elevate your digital marketing? Let’s discuss how I can help grow your business.
istihadrabbi@outlook.com
Phone
(213) 645-0349
Location
Los Angeles, CA
Connect with me
Download My Resume
Get a detailed overview of my experience, skills, and qualifications.
- Testimonials
Professional Recommendations
What colleagues and co-workers say about working with me.
Susan Tan
Digital Experience Designer
December 17, 2024
Susan managed Istihad directly
“I had the pleasure working with Istihad for a year, and during that time, he made significant contributions as our Digital Marketing Strategist. His expertise in graphic design, SEO, and photography helped enhance our digital presence, and his SEO efforts directly contributed to increased traffic on our website and social media profiles. Istihad is also incredibly easy to work with. He has a great attitude, approaches tasks with enthusiasm, and is always eager to learn and grow. His dedication, adaptability, and positive energy make him a valuable team member. I highly recommend Istihad to anyone seeking a talented and reliable digital media and marketing professional!”
Leslie Bauer
International Student Advisor/Designated School Official
October 3, 2024
Leslie worked with Istihad but on different teams
“Istihad has been my co-worker for about a year now. My first impression was that he is well-spoken, professional and focused. As Assistant/Coordinator Digital Media, he represents International American University well. As I’ve gotten to know him, I can see how his sense of humor and caring attitude combine with his professionalism to make an excellent co-worker! It is my pleasure to recommend Istihad; anyone who works with him or for him would have a great work experience!”
Md Emdadul Haque IDipNEBOSH, TSP®
HSE Practitioner
July 13, 2022
Md Emdadul worked with Istihad on the same team
“As a colleague, I found him well-groomed in his soft skills as well as a dedicated person towards his job. Besides being a hardworking person, he can deliver his assigned job on time. He has a jolly nature, and I wish him the best of luck for his future endeavors.”